When releasing reservations on Tock, it's important to let your guests know. Here are some best practices of how to make an announcement.

Using social media marketing

Start with an eye catching graphic

Choose an image that aligns with your brand and will speak to your audience. Need a little help? Our design team can superimpose “Reservations on Tock” on the image of your choice to create a powerful announcement asset.

Send a clear message in your caption

Keep your caption short and to the point.  Example: “[Restaurant name] is now accepting reservations on Tock!"

Keep posting

To ensure a smooth transition, we recommend that businesses repost the change for the next few months to inform your guests.

Add a "Reserve" button

Add a "Reserve" button on Instagram and Facebook to direct traffic to your booking page.

Using email marketing

Start with a clear subject line

In order to notify your guests about your move to Tock, we recommend a clear subject line. Example: “Introducing our new reservation system, Tock.” 

Specify various experiences

In this example, LondonHouse Chicago shows all of the unique experiences they will be offering on Tock, including a rooftop bar and afternoon tea. By specifying the experience types, guests are more inclined to book and dine with you.

Include a call to action

Offer a "Book Now" button at the bottom of your newsletter. This allows guests to interact with Tock instantly while becoming familiar with the new booking process. Remember to include a phone number and any other contact information for easier outreach.

Communicate reservation deposits

When taking reservation deposits, we recommend noting the deposit within the confirmation email.  You could use language such as, "Taking deposits is a low-stakes way for us to help to ensure that guests show up for their reservation. It also gives us a better opportunity to plan for your arrival and provide the best possible hospitality. Your deposit will be deducted from your final bill."
Please note, you can customize a description that fits your business preferences.

Promote To Go

When marketing your To Go offerings, we recommend a simple subject line like, “Pickup and delivery favorites, now on Tock.” Promote your offerings and don’t forget to add a “Book Now” button so guests can start placing their orders ASAP. 

Keep it short and sweet

Keep it light, this will help highlight the most important information. 

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