The Referral source report tracks reservations that are booked from a source tagged with a UTM source code.
This report is not exhaustive, as a UTM source code must be added and clicks must result in a completed booking for the data to show in the Referral Source report.
For example, if a guest goes directly to exploretock.com/welcometo, there is not a utm-source in that URL, so that booking will not be logged in the Referral Source report. If a guest books through a link with the utm-source placed directly after search, such as exploretock.com/welcometo/search?utm_source=tock, then the reservation will be logged.
Using the Referral Source report
To view your Referral Source report:
- From the Dashboard, click Reports.
- Click Referral Source.
-
Using the date picker, select the service date or date range.
- View the report in your Dashboard, or click the download icon to download as a .csv file to easily sort information.
Checking for utm-source code in URL hyperlinks
To view the utm-source code in URL hyperlinks:
- Find the address bar of your browser.
- Add the URL.
- Locate the utm-source code.
For example, the utm-source code below tracks traffic coming from ExploreTock.com. The completed booking will be labeled 'Tock' in the report. The utm-source code within the URL is highlighted in pink:
Referral Source Glossary
- Tock: Guest booked on Tock directly by searching on exploretock.com.
- Search: Guest booked through a search engine like Google, Yahoo, Bing, etc.
- Tock Mailing List: Guest booked through marketing email from Tock.
- Tock Widget: Guest booked through the Tock widget.
- Referral: Traffic coming from other sites outside of Tock. This could be a number of sources, including your own site, partner sites, etc.
- Waitlist: Guest booked from a waitlist email notification.