The Referral source report tracks reservations that were booked from a source tagged with a UTM source code. 

This report is not exhaustive, as a UTM source code must be added and clicks must result in a completed booking for the data to show in the Referral Source report. Note: this report is based on date of visit/service, not date of booking.

Example: if a guest goes directly to exploretock.com/welcometo, there is not a utm-source in that URL, so that booking will not be logged in the Referral Source report. If they book through a link such as exploretock.com/welcometo?utm_source=tock, then it will be logged. 

Using the Referral Source report

  1. Visit Reports in Dashboard
  2. Click Referral Source in the menu
  3. Select the date or date range using the date picker
  4. View the report in your Dashboard, or click the download icon to download as a .csv file to easily sort information

Checking for utm-source code in URL hyperlinks

  1. Find the address bar of your browser
  2. Add your URL
  3. Locate the utm-source code

Example: This utm-source code tracks traffic coming from ExploreTock.com. The completed booking will be labelled 'Tock' in the report. The utm-source code within the URL is highlighted below in pink:

Alinea_-_Chicago__IL_Tock_2023-04-19_at_2.48.29_PM.jpg

Referral Source Glossary

  • Tock: Guest booked on Tock directly by searching on exploretock.com 
  • Search: Guest booked through a search engine like Google, Yahoo, Bing, etc, 
  • Tock Mailing List: Guest booked through marketing email from Tock
  • Tock Widget:  Guest booked through the widget
  • Referral: Traffic coming from other sites outside of Tock. Could be a number of sources, including their own site, partner sites, etc. NOTE: If Facebook/Instagram are not tagged with UTM codes in their URLs, then those reservations would fall under this line as well. If a UTM code is attached, then those reservations would be listed under that UTM tag.
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