Tock offers 3 Google integrations

  • Google Knowledge Panel
  • Reserve with Google 
  • Google Analytics

With these integrations, valuable business insights can be collected while providing online guests the ability to book from Google maps and search.

Google Knowledge Panel

The Google Knowledge Panel is an information box that appears on the results page when searching an entity on Google. Tock’s integration adds an exploretock.com booking link to the business’ Google Knowledge Panel.

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When onboarding as a new Tock business, the booking link will be automatically added to the Google Knowledge Panel. Note that it can take 1-2 weeks for the link to display. Reservation Availability must be turned on.

Reserve with Google

With Reserve with Google, guests can book a Tock reservation through Google Search, Maps, or Assistant.

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Note: To Go and Events are not eligible. The “Reserve a table” verbiage on the booking button is not customizable.

Free and Paid Behavior

Free reservations will be booked completely on Google, and do not require the guest to visit exploretock.com. The guest will automatically receive booking communication from both Google and Tock. Reservation modifications, as permitted, can be made via Tock or Google. Automatic communications from Google are not customizable.

Paid reservations, including prepaid, deposit and credit card hold bookings require redirects to exploretock.com to complete the booking. Guests will only receive booking communication from Tock. Reservation modifications, as permitted, can only be made via Tock.

All reservations booked via Google will show as Booked online through Google in the Dashboard reservation history, and will appear on the Referral source report as reserve_with_google bookings.

Google Analytics

With Google Analytics, track an audience’s activity, along with the actions taken once they’ve reached a site. With the Tock integration, track user events that occur on an exploretock.com business page. View this article to learn more.

Support

Please contact hospitality@tockhq.com for any of the following:

  • To have the Tock booking link removed from a business’ Google Knowledge Panel.
  • To have Reserve with Google disabled.
  • General questions about Tock’s Google integrations.
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